In the nearly limitless internet world, the art of marketing content can be a tricky matter. You need to understand your target audience and its needs and always stay ahead of your competitors. Coupled with the continued emergence of new channels of content, you face a daunting task.
Before you get into this war of words, though, keep an eye out for the following 11 pitfalls:
1. No basis
You cannot build a skyscraper without foundation. What is the purpose of your content? Who are you targeting? Does it suit your brand personality? If you don’t brainstorm about these issues and make specific plans, you might fail before you even start. It also helps to double-check your content to see if you can stand out from the competition.
2. No clear recommendations
Humorous fluffy snippets are fun and can be read on the web, but don’t let their popularity sway you. Good content requires solid takeaway information that was previously unavailable to readers. Give them something new through your content, and they will attract every word from you.
3. No call to action
The closing paragraph is strong, but the call to action (CTA) is stronger. In the end, each content should arouse the curiosity, happiness, and even fear of the readers. After reading your content, let readers take action – maybe like, share, comment, or visit your hotline or website to learn more about your product. Whatever you do, don’t disappoint the reader.
4. Choose quantity over quality (and vice versa)
Today, content marketers are still trying to solve this problem: produce more content faster or offer less elaborate content? In our experience, a healthy combination of both is the best long-term content marketing strategy. Don’t be stressed by the speed and frequency of new messages on the Internet; generate the best and most current content your marketing plan allows.
5. Don’t optimize your content (SEO)
Do you want your content to be the first content web users see in Google Quick Find? Don’t let search engine optimization (SEO) be an afterthought in your content marketing plan. Come up with some strong keywords and use them strategically in the content. Do this correctly and view your content directly in the search results list.
6. Write long paragraphs
Let’s face it: the attention of online readers has diminished significantly in recent years. The lengthy content is difficult to understand. On the other hand, splitting the content into shorter paragraphs or bullet points can improve the article’s readability. Each paragraph and main point is also like a placeholder in the reader’s mind and can be quoted at any time.
7. No internal or external links
Don’t want your website visitors to stay and learn more about your products? Internal links to previous content are a great way to ensure audience retention, increased brand interest, and better search engine optimization. External links to related topics also rank your content, as Google search spiders consider it a “third party voice” for your work.
8. Do not use related images
The featured image of your post is the first thing viewers see on social media. Related images and infographics will make people want to read your blog. After all, no one likes to read a continuous stream of text. Content is becoming more and more visible every day to attract readers, and you should follow suit.
9. Excessive Promotional Content
Online audiences want interesting and engaging content, and they don’t always want to be marketed. The latter cannot be achieved by creating public promotional content. The most important thing is to use words like “buy,” “sell,” “trade,” and the like. Creativity, compelling content, and out-of-the-box visual effects are the gold standard of marketing today.
10. Distribute content at will
At first, it may seem like a good idea to share your content on any social media platform. But unless you share it on the right platform frequented by your target audience, all your efforts will be in vain. Distribute content online according to the social media habits of the audience and the nature of the product.
11. Ignore content statistics
Content marketing is not an open matter. You can always learn more from your current work. For the sake of simplicity, there are four indicators so far that can be used to analyze the success or failure of content consumption, sharing, leads generated, and sales and revenue. You can then adjust future content or strategies based on these results.
Promoting a brand through online content isn’t necessarily rocket science – if you do your homework right, partner with a communications agency that can give your brand the attention it deserves!