This is the paradox. Decades ago, the speaking style of our ancestors matched their writing style. Just as it should be. Our speaking style has continued to evolve in recent decades. But what happened to our writing?
Each language is constantly evolving to reflect the current era and changing needs. In the first half of the 19th century, business communication was very formal, and relationships were slow to develop, making passive voices and excessive politeness the norm. In writing, people decorate their messages with beautiful and exaggerated words. Long messages are full of redundancy and verbosity. At the time, everything was fine. This is completely normal in the time we live in. At the time, the oral communication style was comparable to the written communication style.
Today, the language of business communication has changed. We talk to colleagues, customers, and stakeholders in a warm, friendly, natural, relaxed, and personal style. And it’s still professional, or at least it should be. Our written information must reflect this.
So, how can we get rid of the past and make the transition to today’s global business English?
Communicate with heart
When you talk to a colleague, I make sure you don’t move around or use long sentences and don’t use exaggerated words and outdated language. So don’t do this when writing. Speak quickly and politely to the most important points, use everyday words, short sentences, and keep your writing style warm, natural, friendly, and relaxed.
When communicating with prospects, business partners, or clients, make sure your interactions are relevant, not transactional. Remember that you are talking (or writing) to a real person and everyone has a heart. Let your interactions talk to people and people. Do this when you speak, then be the same when you write and write in a similar way to your speaking style.
This is the essence of communicating with the heart.
Concentrate on expressing unimpressive
Decades ago, our ancestors tried to impress their works. Today, the expression is key. Using plain and easy to understand English means writing articles and straightforwardly taking your readers into account and getting the right results. It’s faster to write, faster to read, easier to understand, clearer and polite. It’s also friendlier.
One of the many benefits of establishing this style is building good relationships, which will increase trust. This is more likely to lead to better customer relationships, happier customers, sales, and successful partnerships.
Think about your readers
Whatever our country or culture, the most important consideration in communicating anything is always the public. As for writing, this is your reader.
When you write a message, you can hope for a positive response and good results. If you want to achieve this goal, I recommend:
- Think like a reader.
- Feel the way your readers feel.
- Use words that your readers can refer to.
- Write in a clear way to help readers understand.
Where do I start making changes?
A few simple but particular changes can save you time and have a huge impact on the results you get through all written communication. Here are some points to remember:
- Make sure your written communication style is very similar to your spoken language.
- Keep all written messages warm, friendly, natural, genuine, and relaxed.
- Communicate internally and strive for a good relationship with your information.
- Express yourself and clearly, focusing on the reader.
- When writing, use a conversational style, such as speaking.
- By writing effectively, you build trust and earn the respect of every message you send.